ANALYTICS & METRIC REPORTING

We Don’t Just Report—We Reveal.

Impact isn't just a feeling—it’s a figure. At Tower K Group, we turn performance into proof with analytics that translate your efforts into clear, compelling insights. Whether you’re reporting to a donor, a board, or your own gut check—we help you understand what’s working, what’s not, and what’s next.

Our team blends data fluency with strategic thinking to surface what matters most. From sleek dashboards to polished decks, we deliver reporting that’s more than numbers—it’s narrative.

WHAT WE OFFER

CUSTOM DASHBOARDS

Real-time, interactive dashboards tailored to your KPIs. No more data overwhelm—just clean, intuitive insights at your fingertips.

CAMPAIGN & ROI ANALYSIS

We track reach, engagement, conversions, and cost-per-action to help you understand the true return on your advocacy, fundraising, or media campaigns.

EXECUTIVE-READY DECKS & REPORTS

Need to impress a donor, board, or internal team? We turn complex data into beautifully designed, digestible presentations that tell the full story—fast.

DONOR & AUDIENCE BEHAVIOR TRACKING

From email open rates to donation patterns and drop-off points, we decode how your audience interacts with your brand across platforms.

STRATEGIC INSIGHT BRIEFINGS

We don’t just deliver charts—we interpret them. Every report comes with live or recorded briefings to help you act with clarity and confidence.

Reporting Packages

Clarity. Credibility. Confidence.

Whether you need a pulse check, a campaign autopsy, or a year-end impact showcase, we offer scalable packages to meet your data needs.

QUICK LOOK

For organizations seeking monthly clarity without the clutter.

Includes:

One-page custom dashboard (PDF or live link)
Metrics tracked: web, email, social, and donor
30-minute monthly strategy call
1 tracked KPI or success metric
Action-oriented recommendations

INSIGHT DECK

Ideal for campaign reporting and executive updates.

Includes everything in Quick Look, plus:

Fully designed slide deck with visuals
ROI breakdown for major initiatives
Conversion funnel + donor behavior analysis
Historical trends and benchmarks
60-minute monthly insight briefing

FULL VISIBILITY

Built for high-stakes campaigns or year-end impact reviews.

Includes everything in Insight Deck, plus:

Weekly dashboard refresh
Up to 3 campaign-specific decks
Multi-channel analysis
Year-end or board-ready summary report
Live presentation or board briefing*

*In-person briefing available; travel not included

Measure What Matters

Donors demand results. Boards demand clarity. You deserve insights that actually guide decisions. At Tower K Group, we make sure your analytics don’t just exist—they drive momentum.