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Project Meeting

MEDIA SERVICES

Monetizing Media Strategy with Purpose & Precision
At Tower K Group, we help clients transform visibility into value. Whether you’re a donor, campaign, or nonprofit leader, our media services are designed to deliver measurable credibility, influence, and attention—when and where it matters most.

We offer three flexible media support tiers to fit your goals. Each package includes hands-on strategy and personalized outreach—not automated alerts or generic templates. We work alongside you to place your message with purpose and precision.

ESSENTIAL VISIBILITY

For: Donors or emerging campaigns ready to start building public credibility.

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This entry-level media tier is designed for those who want to demonstrate visibility without overextending their budget or bandwidth. It's a practical way to begin showing results and testing media traction.

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Includes:

  • One round of personalized media outreach per quarter

  • Up to two targeted media lists (by issue, audience, or geography)

  • Snapshot PDF of any resulting media coverage

  • Mention of donor/client in earned media where applicable

  • One 30-minute quarterly strategy call with Tower K’s Chief Communications Officer

STRATEGIC IMPACT

For: Campaigns or clients seeking consistent press engagement and story momentum.

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This tier expands both volume and depth—ideal for advocacy pushes, thought leadership, or regular visibility reporting. We help you stay on message, in front of the right outlets, and aware of your growing media footprint

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Includes:

  • Two rounds of tailored media outreach each month

  • Up to four curated and refreshed media lists

  • Monthly engagement summary with highlights, mentions, and emerging trends

  • Podcast placement research (1 list per quarter)

  • Talking points and media prep for confirmed interviews

  • One 60-minute strategy session per month with Tower K’s communications lead

FULL-SCALE CAMPAIGN

For: Policy rollouts, major donor-funded pushes, or rapid-response media efforts.

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This one-time, high-impact package supports time-sensitive or high-stakes visibility needs. Perfect for launches, legislative efforts, or shifting the narrative in a fast-moving news cycle.

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Includes:

  • Strategic planning session to align messaging and media goals

  • Development of 3–5 customized media lists for targeted outreach

  • Full-scale press pitching and follow-up over 4–6 weeks

  • Optional drafting and placement of an op-ed or guest article

  • Final “Media Momentum” wrap-up report deck (with design support)

  • Suggested donor language and coverage integration options

ADDITIONAL ADD-ONS

Available to enhance any tier, based on client goals.

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  • Podcast Placement Research: Deep dive targeting of relevant hosts and programs

  • Media Snapshot Reports: One-time PDF summaries of earned coverage

  • Pitch Copywriting: Professionally drafted messages tailored to outlets or topics

  • Crisis Media Monitoring: Rapid 48-hour tracking and strategy response for urgent issues

  • VIP Event Media Support: On-site media assistance, logistics, and press coordination

Why Tower K?
Unlike generic PR firms, Tower K Group offers mission-aligned media strategies tailored to our clients’ goals, whether influencing public opinion, shaping policy debates, or demonstrating donor ROI. Our background in newsrooms, public affairs, and fundraising means we know what makes headlines and how to earn them.

Ready to elevate your message?

911 Fairway Drive, NE   I   Vienna, VA 22180

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